The marketing behind 'The Texas Chainsaw Massacre' (1974)

1. We know its going to be a horror film by the colours used and the way it is placed on the poster. by the words, text they use to the props they have. boldness - text & colour.
2. This indicates to a viewer that the genre will be horror due to things such as blood on the clothes & the location the actor in. isolation.
3. The sub-genre of this would be a slasher because the chainsaw becomes a knife.
4. Text makes the viewers feel involved, unsafe. not too many words keep audience guessing.